Microfiltration technology, nanotechnology, biotechnology. The smart people at Smart Separations wanted to put all those technologies (including theirs) into a short, sweet and appealing video. A top priority was to, not only to explain their innovative filtering method but also wrap it as an appealing piece of storytelling.
One of Smart Separations mottos is to "improve human quality of life through microfiltration". The main challenge was to make the audience understand that engineering if used right, can create a huge impact in our lives.
A short piece of videos packed with problems, benefits, unique selling propositions and an appealing art direction and animation.
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