Creative Way

Smart Marketing Solutions for Busy Marketers

A business can’t flourish without paying attention to its marketing efforts, but what if there is so much to do they are swamped? Can this work be outsourced? Can digital solutions help? If so, how?

These are the questions we answered with our video. Created from the point of view of overloaded marketing staff, our concept walked potential clients through a three-step process designed to educate Creative Way’s target audience.

The graphics articulated the day-to-day marketing tasks that can be delegated, from strategy to branding to design to delivery, and the benefits of doing so, and the script and voice over married with the graphics to support the visual narrative.

Scope

• Concept
• Script
• Styleframes
• Storyboards
• Animatic
• Video Production

Challenges

Distilling the value proposition of the company to ensure this was captured in enticing visuals, and persuasive text.

Outcomes

As part of Creative Way’s rebrand, the video demonstrates how marketing and design work can easily be outsourced for businesses that may be overwhelmed with these tasks. The short, punchy video integrated seamlessly with the company’s website and socials for the relaunch campaign.